Bershka

Art Direction for Bershka’s E-commerce campaign ​– ​Clothing retailer company part of the Inditex group. ​E-commerce photographs for digital media -web and social networks- created from an umbrella concept that involved the entire process, carrying out by an exhaustive search that goes from the entire production team, model selection, stylist and set design to the design and its communication. The main location was Bershka’s logistics center, aesthetically transmitting the aspect of warehouse and manufacturing, creating its own language based on different visual codes produced from the interactions between garments and the place.