Art direction, communication design and graphic identity for the 11th Edition of the Blanc Festival – Design festival covering 3 days of events and talks, held for the first time at the Design Museum in Barcelona. For this edition, we wanted to represent the festival’s imaginary through a character called ‘El Petit’, which was made in collaboration with Cobalto studio. The creation of the character aimed to show the warm and charismatic personality of the festival through a pictorial, less representative and more poetic narrative. From the graphic treatment, we gave relevance to the black and white palette along with a typeface applied to both digital and printed assets. Further, we included secondary colors throughout the whole project which represented ‘La Festa Major del Blanc’s concept created specially for this edition.