Catalog design for LÖV – Women’s lingerie brand based in Barcelona and Vienna. Five catalogs for a series of photoshoots created from different conceptual approaches that sought to show the garments through different narratives and scenographies, with the same objective: represent women with confidence and comfort with their own body. For the graphic treatment, the catalog was design from a digital aesthetic approach, generating image overlays and creating back shadows. Subsequently, the typeface was chosen with the aim to enhance the feminine spirit of the photographs.
LÖV
24h, After Dark, Basics, Break Bread & Smooth Operator, Catalogues










Team
SMOOTH OPERATOR – BREAK BREAD – 24H
PHOTOGRAPHY: MAIKE LUDENBACH. PHOTOGRAPHY ASSISTANT: CLAUDIA CARDONA. CREATIVE DIRECTION: MAIKE LUDENBACH. MAKE UP: SANDRA MARTINEZ. MAKE UP ASSISTANT: DUNIA
AFTER DARK – BASICS
PHOTOGRAPHY: BERTA PFIRSICH. PHOTOGRAPHY ASSISTANT: DANIEL MOLINA. CREATIVE DIRECTION: MAIKE LUDENBACH. MAKE UP: RUBEN MÁRMOL