Massimo Dutti Beauty - Body Care Collection

Graphic identity and packaging design for the Body Care Collection by Massimo Dutti Beauty. Its conceptualization is based on the transmission of brand values, such as care, quality and exclusivity. The typefaces have been chosen for making a timeless and neutral design. For the packaging, each of the 4 essences have been associated to a neutral color of the brand’s palette, making the identification of the products easier by the customer, and favoring their location and integration in any space.