Book design and branding for the opening of the Massimo Dutti store in Paseo de Gracia in Barcelona, Spain – Clothing and manufacturing company part of the Inditex group. The publication aims to explain the project divided into 4 pieces. Each piece was made from different formats and materials that portrayed a specific section of the process: street, building, renovation and shop. Additionally, we designed all applications for the opening such as printed pieces, packaging and gifts. The graphic proposal sought to complement the book and project by creating an illustration of the building where the store is located. The illustration was used as a graphic code to give homogeneity to all applications.
Paseo de Gracia 96, Opening
OVERALL PROJECT: MASSIMO DUTTI. EDITOR: MARTA R HIDALGO. ART DIRECTION: ANA MIRATS STUDIO. PHOTOGRAPHY: MARCO PERI